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LEAK
Free revenue leak calculator

Find the money leaking out of your business.

Most Aussie trades doing $500k–$5M a year are quietly losing six figures a year to slow callbacks, quotes that never get chased, and leads no one follows up. Answer a few honest questions and we’ll show you, in dollars, exactly what’s slipping past you, and where the holes are.

Free · 60 seconds · your numbers, not ours · no pitch, no pressure

The 2-minute business health check

Put a dollar figure on what’s slipping past you.

A few honest questions about how the work comes in. We’ll show you, in dollars, what’s leaking out every year, and exactly where the holes are. Drag the sliders to your real numbers.

Free · your numbers, not ours · 2 minutes
Step 1

Slide your real numbers

Job value, monthly revenue, team size, enquiries. We’ve pre-set trade averages, just make them yours.

Step 2

Watch the leak add up

The dollars update live as you slide. That number is what’s walking out of your business every year.

Step 3

See where it’s going

Unlock the full breakdown: which of the three leaks is costing you most, and the plan to plug it.

Your business

We’ve pre-set your trade’s averages. Adjust each to make it yours.
All sources combined: jobs, deposits, retainers, the lot.
Every call, form, DM and referral, all sources.
Quotes you sent but never properly followed up.
45
Lead Health Score
You’re catching about 45% of the work coming your way.
Walking out the door every year
$1,195,000
in jobs that were lining up and slipped through the cracks
That’s about $99,600 a month
That’s on top of the $960,000 you’re already banking. You’re catching about 45% of the work coming your way.
No one calling fast enough
$480,000
/ year lost to slow callbacks
No system chasing your pipeline
$432,000
/ year lost to weak follow-up
📞
No one calling your new leads
$283,000
/ year lost while you’re on the tools
This is what a Rockmelon appointment setter solves.
Sitting in your pipeline right now
$72,000
Real money in quotes you’ve already sent and never chased, jobs that were nearly yours then went quiet because nobody followed up.
Reckon you’re booked out? Booked out is confirmed work with deposits paid. The rest is a queue of people still deciding, and the figures above are what that queue is worth when nobody works it.
more likely to close a lead called within 5 minutes
42 hrs
average time a business takes to call a lead back
1 call
is all most operators make before giving up

Conservative estimate based on your answers, the MIT/InsideSales lead-response study and the Harvard Business Review lead-response audit. Buckets overlap at the margins; the total is capped at what your enquiry volume could physically support, so the combined figure is conservative, not additive. Not a guarantee, figures move with your inputs.

🔒 Your number’s ready

Enter your details to unlock what you’re losing, and exactly where it’s leaking.

So we can text your breakdown. No spam, ever.

A real person reviews your numbers and texts you the full breakdown. No spam, no pressure.

You don’t have a lead problem. You have a leak problem.

The work is already coming your way. It’s leaking out the back before it ever becomes a paid job. Here’s where it goes:

You call back too slow

A lead called within 5 minutes is 9× more likely to close. Most operators take hours, or a day. By then they’ve rung the next bloke.

Nobody chases the quote

You send the quote, they go quiet, you move on. The job was nearly yours, it’s now sitting dead in a pipeline no one works.

📱

You’re on the tools, not the phone

You can’t swing a hammer and answer every enquiry. So the ones that come in while you’re working just… don’t get called.

Proof you can check

Don’t take our word for it. Look at the receipts.

Screenshots taken straight from the Facebook ad campaigns we run for clients. Business names blurred, the numbers are real.

business.facebook.com/adsmanager
Meta Ads Manager export: 190 leads at $21 cost-per-lead for an arborist business in Victoria
Arborist · VIC190 leads · $21 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 352 leads at $26 cost-per-lead for a tiling business in NSW
Tiling · NSW352 leads · $26 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 120 leads at $15 cost-per-lead for an Australian building-projects campaign
Building · Projects120 leads · $15 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 151 leads at $23 cost-per-lead for a bathroom-renovation business
Bathroom Renos151 leads · $23 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 186 leads at $45 cost-per-lead for an Australian electrical business
Electrical186 leads · $45 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 64 leads at $49 cost-per-lead for a construction business in NSW
Construction · NSW64 leads · $49 CPL

Genuine screenshots from the Facebook ads platform, taken over each campaign’s window. Business and campaign names blurred to protect client privacy. Results vary by trade, market, offer and spend.

Proof

Real operators. Real numbers.

We ship cash, not testimonials. Watch one, then read the rest.

Live
7,489
qualified leads · last 12 months
$15–$49
cost per qualified lead, across the receipts below
2M+
people reached · last 12 months
50+
trades · one system
Watch · Concrete, Newcastle NSW
Cooper: $500k+
in 100 days.

A small operator with no pipeline, quoting $2 to 20k jobs, now landing $80k jobs and choosing his projects. Hear it straight from him.

$500k+
in 100 days
$20k→$80k
job size
Choosing
not chasing
Watch · +500% revenue growth
Gary: +500%
revenue.

Chasing work on hipages and ServiceSeeker, nothing landed. Within two weeks we filmed his worksite and switched on his own exclusive Meta lead streams. Three months on he upgraded to sales training and appointment setting, then scaled from there.

Find my leaks
+500%
revenue growth
Exclusive
not shared leads
Upgraded
sales + setting
Arborist · VIC
Ray
$15k→$150k+
a month. 1,000+ leads in 10 months, from guessing what worked to knowing.
Crane Trucks · Sydney
Harris
Booked 90 days
ahead. One job a month off Airtasker to buying a second crane truck and hiring.
Joinery · Melbourne
Ryan
$150 to 175k
a month, consistently. Burned by Meta before, now expanded into Tasmania.
Landscaping · Melbourne
Jack
$75k / 60 days
From door-knocking and mowing lawns to retaining walls and full landscaping projects.
Construction · NSW
Tate
$3M+ quoted
20+ leads in 7 days, $250k to $1M deals from week one. Choosing projects, not chasing.
Home Renovations · Sydney
Ben
Booked out 6 months
straight, with qualified site visits two weeks ahead. 6× ROI on his Rockmelon investment.
4.6Read what our clients say →

This isn’t another agency promising the world.

Every figure on this page belongs to a real client. If we can’t stand behind a number, it doesn’t go on this site. Scroll back to the live lead tracker and you’ll see real enquiries we’ve just generated for clients, with the time they landed. Judge the proof, not the logo.

Trusted on Google 4.6
The guarantee

The guarantee is the floor. Not the target.

Every Rockmelon engagement comes with a written lead floor: 5 qualified leads a month on No Slow Months, 10 on Clients On Tap. If we miss it, we keep working at no cost until we hit it.

You carry the ad spend either way, but that money goes to Meta, not us, and you’d be spending it regardless. The point is simple: you’re not betting on us. We’re betting on us.

No spin

What you’re probably thinking.

If you’ve read this far still half-waiting for the catch, good. That instinct has saved you money before. So here’s every doubt we’d have too, answered straight.

“I’ve never heard of you, and these numbers sound made up.”
Good. They’d sound made up to us too, coming from a brand you don’t know. So don’t take this page’s word for any of it, look at the live lead tracker at the top and you’ll see real leads we’ve just generated for clients, with the time they landed. Every figure here belongs to a real client. If we can’t stand behind a number, it doesn’t go on this site.
“Every agency promises leads. I’ve been burned before.”
Probably. Most agencies sell you the ad bit, hand over a pile of junk leads, then go quiet. Here’s the part they skip: more leads can’t fix a broken business. If your follow-up’s slow or your close rate’s low, extra leads just mean more waste. That’s why we build the whole engine: ads, tracking, CRM, follow-up, sales training. And if you’re not a fit, we’ll tell you before you spend a cent.
“Is the calculator just a trick to get my number?”
It uses your real inputs and industry lead-response benchmarks, the same maths we’d walk through on a call, and it shows you the working. Yes, we ask for your details before the full breakdown, because a real person reviews it, then gives you one quick call to walk you through what we found. No spam, no pitch, no pressure.

Still not convinced? Good, stay sceptical. Book the call and run through all your questions. That’s exactly what it’s for.

Your move

See your number. Then decide.

It takes 60 seconds and it’s free. You’ll walk away knowing, in dollars, exactly what’s leaking and where, whether you ever talk to us or not. If you want the holes plugged, that’s the conversation. If you just want the number, take it and run.